SEO Training SW · article index

Category: Building Quality Links

Published SEO training notes, organized for practical reading.

Indigo and coral risograph illustration of Command and F keys beside a document with highlighted text and a magnifying glass on warm paper.

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How to Search for Words on a Page

To find a word on an open webpage, use the browser’s Find command. On a keyboard with a Command key, the usual shortcut is Command-F : hold Command and pre

Indigo magnifying glass highlights a coral web page among connected page outlines, printed with halftone textures on warm cream paper.

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What Is Search Engine Optimisation?

Search engine optimisation, usually shortened to SEO, is the work of improving a website so that search engines can understand its pages and people can fin

Riso-style illustration of a magnifying glass scanning a branching map of website pages and highlighting one search result.

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How to Search a Website

Searching within one website is useful when you need a particular page, phrase, document or product but the site’s navigation does not reveal it. The right

Risograph-style analytics workboard with search-result rows, charts, ranking steps, and a magnifying glass on warm paper.

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Search Performance Analytics

Search analytics connects two parts of organic search performance: what happens before a visit and what happens after someone reaches the site. Search repo

Two-ink riso illustration of a website, sitemap pages, crawler paths, search indexes, and a magnifying glass on warm paper.

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Submit Your Website to Search Engines

You do not need a paid submission service to make a website discoverable. Search engines usually find pages by following links, revisiting known addresses

Risograph-style browser page with a find bar connected to three highlighted matches and arrow keys for moving through results.

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How to Word Search on a Web Page

A long web page can hold the answer you need while making that answer difficult to spot. Instead of scanning every paragraph, use the browser's built-in pa

Riso-style diagram of a magnifying glass examining a central webpage as multiple referring pages link toward it, with a separate cluster of noisy links.

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Search Backlinks: A Practical Guide to Finding and Reviewing Links

Searching backlinks means finding the pages on other websites that link to a page or domain you manage. The result is often called a backlink profile. It c

Riso-style illustration of a magnifying glass inspecting search result rows beside a keyword ranking trend chart and location and device markers.

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How to Find Your Keyword Ranking in Search Results

A keyword ranking is the position where a page from your site appears in unpaid search results for a particular query. Checking that position sounds simple

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Backlinks: The Ultimate Guide to Building Quality Links

It is important to get quality backlinks to improve the ranking of your website in the search engine results page and improve its online presence. Backlinks or inbound links are the links from one website to another and it is considered as the vote of confidence for the search engines regarding the quality of your […]