At which point in the buying funnel do you start interacting with prospective clients?
To survive in today’s hard economic times it becomes increasingly important to start influencing perspective customers before your competition as they enter into the “buying funnel”.
Awareness – The first stage of the funnel. At this first stage the customer becomes aware of a product or service that you provide. Historically the launching of new products and/or services has been through more traditional forms of media advertising such as news papers and television.
The high costs of this form of advertising locked out many smaller companies which allowed […]