The two most predominate methods of driving traffic to your website are PPC and SEO. How do they compare and when should you use one over another? Knowing the answers to these questions can make a big difference in your ROI (return on investment) and the quality of traffic that you will receive.
Organics Search Engine Optimization (SEO)
Higher ROI: With Organic SEO your rankings in the SERPS (search engine results pages) will continue to increase even after your campaign ends.
Long Term Value: As long as the search engines continue listing your website(s) in the SERPS you properties have a longer shelf […]