When we first started our tire pressure monitor business, I created our own website and knew absolutely nothing about any of it, recalls Carol Sprague. I picked up a free template and started typing. I worked on building the website for an entire month, and was very proud of it when I was done. It was one page.
I expected rave reviews from our manufacturer. What I got was a reply from the president saying we should get someone’s expert opinion on how to build a website. It was a real slap in the face.
Carol was heartbroken when we first […]
One of the biggest common concerns I hear from new students is “If I could just get 50% more traffic to my site I could increase my sales by 50%”
My response is how many of your current visitors don’t respond to your call to action? What is the exit rate from your sales page? If you can convert just 20% of your current visitors from your sales page wouldn’t that mean more money in your pocket?
If you’re happy with response rates of 1- 4% from your online marketing campaigns (on a par with junk mail response rates) then frankly you […]