97% Of Your Customers Use Online Media to Shop Locally!
According to BIA/Kelsey’s newest study on local search, if you’re a local brick and mortar business 97% of your customers use online media when they are researching new products or services in their local area (www.kelseygroup.com).
“The Internet has indeed become an integral part of consumers’ local commercial activity,” said Steve Marshall, director of research, BIA/Kelsey. “The data suggest we’re at an inflection point where the balance of power in local shopping is shifting to online.”
Several years ago Google began harnessing the power of local search when it launched its Local Business […]