Today is day two at Pubcon Las Vegas and the first session I attended today was titled Local Search SEO and IM, here are my take aways from this session;
Moderator Brad Geddes
Speakers; William Leake – Apogee Search, Michael Dorausch – Planet Chiropractic, Eric Bramlett – One Source Realty
Local Search is getting allot more competitive
Alintitle for “las vegas real estate” over 900,000 results
SEO is becoming more popular for local search
You need to prepare yourself for the future
Typically when searching for a local product you start with the root keyword, i.e.: dry cleaner, you receive local results based upon your IP.
This past week I had some electrical problems at my home and needed to find a local electrical contractor, so where did I go to find one?
You bet, I went to Google, typed in “electrical contractor” and ten of the electrical contractors in the Wickenburg area were displayed in the Google ten pack.
But what happened next disturbed me;
Only one of these electrical contractors listed a website and when I clicked on it, I found that the site was either hijacked or entered incorrectly.
The second contractor I knew had a website but it wasn’t listed.
And then I found several other listings […]