Tag Archives: content

Information Overload Causes Trust Decline

Recently, Steve Rubel, EVP of Global Strategy and Insights for Edelman during his presentation at Mashable Connect 2011 said that;

“The reality is, there’s too much content and not enough time,” says Rubel. “More content will be created today than existed in entirety before 2003.” With limited time and attention spans, people are experiencing information overload as well as “people overload.” Rubel called it a “friending arms race,” referring to the Facebook phenomena in which “he or she who dies with the most ‘friends’ wins.”
The 2011 Trust Barometer survey shows a massive shift in trust, with academics, experts and technical experts […]

14th May 2011 No Comments

Whats in Your Secret Sauce?

If you’re involved in Internet Marketing I’m sure that you have asked yourself at least once “Why do all those websites rank before my website and what is the secret to their success?”

Well honestly, it is no secret at all and I’ll explain why.
A few weeks ago I posted an article about the WordPress Challenge about writing and publishing at least one new post a week on your website/blog and how this would help your website get better indexing in the search engines and ultimately get you more traffic, followers and ultimately sales.
Therefore I was a little taken back after […]

23rd January 2011 5 Comments



We hit the
sweet spot.