It takes years to build brand loyalty but only a few seconds to destroy it, case in point that I have recently gone through.
Back in 2005 when I ran the RadarBusters.com network my monthly Adwords spend was around $40,000.00 a month. Around the fall of that year my monthly spend doubled and I suspected that I was a victim of click fraud.
I called my Google rep and we discussed my account and she asked me to forward my log files to Google’s Click Quality Team (notice that they do not use fraud in their title) for an audit.
A few days […]