Tag Archives: blogging

Information Overload Causes Trust Decline

Recently, Steve Rubel, EVP of Global Strategy and Insights for Edelman during his presentation at Mashable Connect 2011 said that;

“The reality is, there’s too much content and not enough time,” says Rubel. “More content will be created today than existed in entirety before 2003.” With limited time and attention spans, people are experiencing information overload as well as “people overload.” Rubel called it a “friending arms race,” referring to the Facebook phenomena in which “he or she who dies with the most ‘friends’ wins.”
The 2011 Trust Barometer survey shows a massive shift in trust, with academics, experts and technical experts […]

14th May 2011 No Comments

Monetizing and Optimizing Your Blog

Generating revenue with your blog and acquiring targeted readers from your blog. It is one thing to build a following, but what can you do with that following once you have it? Take aways from PubCon session; “Monetizing and Optimizing Your Blog”
Moderator; Joe Laratro
Speakers; Duane Forrester – SEO Microsoft/MSN, Brain Clark – CopyBlogger
Duane Forrester – How to make money with your blog
The light and fluffy feel good side of blogging

Critical that any blog topic is approached with passion
Pick something you like, don’t chase trends
If you’re passionate, it will come through in your writing
Your audience will know if it’s lacking


Select a […]

10th November 2010 No Comments



We hit the
sweet spot.