If customers are looking for your goods or services, will they find you or your competition?
NEW FOR November 2013! Millions of consumers search online daily to find local business in their area. In fact over 35% of the 300 million searches conducted daily have local intent. During this 5 hour video training program you will learn the secrets on how to get the top listings in Local Search. You will learn how to to harness the power of the web using Google Places, Google Maps, Google + and more.
Student Testimonials – 5:19 You will learn how to do keyword research for local search, how to optimize your website(s) for organic (free) and local search. Our 1-day Local Search Marketing Workshop was professionally recorded, edited and mastered in studio.
Save Your Money and Time – Get Your Local Search Marketing Training to GO on USB!
From the comfort of your home or office you can watch these professionally recorded and edited videos on your desktop, laptop or even your iPad as we lay out our Local Search Marketing strategies we have used for our own websites and clients’ websites.
At the completion of this training of your local search marketing training course, you will have a grasp of techniques and strategies you can use to promote your business in highly competitive markets.
How to do keyword research for local online marketing
Why Google’s Knowledge Graph is so important to local and how to do it
How to optimize your Google Places page and Google + profile
How to optimize your website(s) for local search
How to optimize your Google Places listing
Intro Local Search Mobile Marketing Mastermind 72:16 Minutes Introduction to how the Mastermind will be conducted, and meet the students who be put in the “hot seat.”
Sean Mecham- Carpet Cleaning Business, Portland, OR. 52:04 Minutes Tools and strategies to rank locally, how to get good reviews, and how to handle bad review. Showed how to identify his specific number one competitor with strategies of how to overtake them.
Pier Flemming- QuinteroGolf.com, Phoenix, AZ 40:16 Minutes Tips & Tricks on how to fix Name, Address, Phone Number (NAP). How to embed NAP in Schema format on website. Comprehensive site review with onsite recommendations..
Barbara Atkinson 30:57 Minutes Gave a site review, spotted duplicate content issues. Uncovered Nap inconsistencies. Stressed the importance of keeping Google+ and other local directories current. Then gave some advice on how to prepare online assets fro a new location that will be opening in the near future.
Jeff Averyt-FixMyRV.com 28:17 Minutes Directed him through identifying his perfect customer. Helped identify the offsets that keep potential customers from doing business with him, and how to use the power of three to overcome these offsets.
Fia Lindberg 33:15 Minutes Full site review, give advice for decreasing page-load time, identifing the perfect customer and determined three points of difference from the competition.
Emilio Martinez III 27:45 Minutes Clarified sites purpose and goals, determine the importance of having a clear primary CTA, and advice how to rectify Google dropping service based businesses from local SERP’s.
Catherine Leyan 18:59 Minutes Identify goal of site. Helped identify the benefits of what she is selling, and a discussion of mobile funnel strategies.
Deborah Hailey 25:21 Minutes Her personal resources are tapped out, so she is urged to think like an entrepreneur rather than a technician. Focus on strength of customer oriented skills and relationships, and hire out for the rest.
Phil Picard 38:05 Minutes Discussed importance of finding the purpose of his site. Discussed the Google Carousel results for restaurants, and best strategies for increasing click through rate (CTR). Gave strategies of getting good reviews, and how to get the most out of Facebook page.
Increase Conversion – Roy Reyer 19:17 How to increase conversion rate on your site using proven techniques of persuasion.
Google Plus – Roy Reyer 19:41 Minutes Google Pluses are the number one ranking factor according to Moz. Watch a walk through how to create a Google+ account and a Google+ Business Page. Followed by run through of how to start getting ranked for Google Authorship.
Reviews – Roy Reyer 47:05 Minutes How to maximize good reviews, and what to do when bad reviews happen.
Mobile I – Martin Maybruck 42:47 Minutes A discussion stressing why businesses need to think mobile first. To illustrate this point a case study of a client’s pizza restaurant is used.
Mobile II – Martin Maybruck 39:24 Minutes
Understanding differences between desktop and mobile SERPs. How mobile can help you generate leads and sales fast. How to do mobile SEO. Responsive vs dedicated sites. Mobile website design best practices.
Mobile III – Martin Maybruck
How to create mobile friendly emails. QR Codes, connecting the offline world with the online. Start thinking about Facebook as a mobile platform.
A mastermind webinar is conducted to find out where students are after trying to implement some of the things they learned during the training, and to see if any new challenges have arose during that time.
Bonus #1: Advanced SEO Power Point Slides:
255 Power Point Slides – Local Search Marketing Workshop Professionally edited slides in PDF format. Print out these slides prior to watching the videos to take notes as we reference the material.
Excel Spread Sheet – Local Search Ranking Factors 82 Positive – 19 Negative – Top 9 Data Providers- top 10 data review engines
Your Local Search Marketing Instructors
Roy Reyer – Certified Master SEO Trainer David Evans – CEO of TKO Marketing and Certified Master SEO Trainer Steven Ferrino – CTO of TKO Marketing and Certified Master SEO Consultant Andrew Polanski – Certified Local Search Consultant
Benefits of – Local Search Marketing Training on USB!
Get past the basics and into the details of Local Search Marketing, SEO and Internet Marketing
Save hundreds of dollars in airfare/lodging and transportation costs
Save time by watching the videos on your own schedule
Rating: 8.0/10 (2 votes cast)
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Local Search Marketing Training on USB, 8.0 out of 10 based on 2 ratings
Webinar Replay How to Increase Conversions and Traffic to Your Website
October 16th, 2014
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