Category Archives: SEO Essentials

Every business with an online presence should make Search Engine Optimization a top priority. At its most basic level SEO means utilizing techniques that will boost your rankings in the SERPs (search engine results pages) so you will get more visitors to your website.
At the more advanced levels SEO will also include advanced keyword research, natural language processing and the architecture of your website and of course onsite and offsite link building.
If you’re new to all of this SEO stuff, here are ten SEO tips that can start you on your journey to having a successful online business;
1 – Keyword […]

Google has recently updated their 2010 Search Engine Optimization Starter Guide which includes basic tips to make your website more accessible to the search engines and includes several new additions such as mobile search and why you shouldn’t cloak your website.
Their new section on mobile search shadows Google’s commitment to this market and provides tips on how to build a mobile friendly website and sitemap.
The larger portion of their guide provides a basic summary about On Page Search Engine Optimization and best practices all of which we go into much more detail during our Search Engine Optimization training classes such […]

Last night I published an article on why it is important to Ping your new pages and I thought it would be fun to show you the actual results of this important tip.
As I use the Pingler Plugin on this site the moment I hit the “Publish” button in my WordPress admin panel the page was published and Pingler sent a notification (PING) about my new post and a few hours later it began showing up in Google’s SERPS (Search Engine Results Pages) for the search term “How to Ping Your Website”
Now 24 hours later that post is ranked #1 […]

During last week’s SEO Training event in Las Vegas we had several questions from our students about what pinging your website was all about and the importance.
Basically when you ping a page on your website or your RSS feed, you are telling the search engines that you have just updated the content on your website/blog and since search engines like new and fresh content, they are more likely to come over to your new post to check it out and hopefully index it into their page(s).
This not only means that you will get more traffic to your website, but that […]

Today weblogs or blogs is the latest trend in publishing online content for businesses. Here are eight tips you can use to optimize your personal and/or business blog;
1. Content is King – Context is Queen
This is perhaps one of the oldest rules in SEO and is still one of the most important factors today, the quality of your content on your websites.
Quality content draws your audience into your website and often they will also want to share their thoughts or experiences by linking your website/content to their bookmarks or their own website(s).
2. Anticipate Terms/Topics of What People will be searching […]

Ten easy tips that you can use to optimize your website right now!
1. Who is Your Perfect Customer?
Until you know who you’re targeting and speaking to, there isn’t much of a point doing search engine optimization.
99.5% of all the websites that are out there market their products and/or services to the masses at the surface level, never identifying their core customer and speaking to them to resolve their concerns to build trust.
After you identify your perfect customer you have to understand their “triggers” and identify the keywords and terms that match up with the products and/or services that you […]

Many businesses big and small realize in order to survive in today’s harsh economy; they should have their own website. But for some reason they fail to recognize that in order for the website to be successful that they also have to then promote it through SEO.
At the most basic level, SEO means finding ways to increase your websites rankings in the search result pages (SERPS), if you’re successful you generally will increase traffic to your website.
Advanced search engine optimization can often entail complex site redesign because the developer used “spider traps” that are blocking the search engines from indexing […]

Next week I am flying out to North Carolina see my good friend and mentor Jerry West. I first met Jerry back in 2001 during my first Search Engine Academy where Jerry was one of the guest speakers.
Since, Jerry has become one of the most successful affiliate marketers in our industry earning a six figure income each month!
The following article is from an Affiliate Marketing Workshop that Jerry presented back in 2007 in Atlanta, it is worth a read if you’re interested in modeling your business after one of the masters of our community:
Affiliate Marketing is one of the easiest […]

The two most predominate methods of driving traffic to your website are PPC and SEO. How do they compare and when should you use one over another? Knowing the answers to these questions can make a big difference in your ROI (return on investment) and the quality of traffic that you will receive.
Organics Search Engine Optimization (SEO)
Pros:

Higher ROI: With Organic SEO your rankings in the SERPS (search engine results pages) will continue to increase even after your campaign ends.
Long Term Value:  As long as the search engines continue listing your website(s) in the SERPS you properties have a longer shelf […]

Whether you’re developing your very first website or you’re an old pro, it can sometimes feel like an overwhelming experience.
However, there are lots of tools, resources and people out there (if you know where to find them) that will make the task of creating and then optimizing your website a lot easier.
WordPress
One of the first choices you’ll need to make is what platform your new website will be using.
One platform that has become very popular today is WordPress, in-fact our website SEO Training SW uses this platform.
Advantages:

WordPress is FREE!
Very easy to setup
Easy to learn
Lots of templates and plugins that you […]

 

 

 

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