Category Archives: Google Places

This perhaps is the number one question Google thinks about each day since their roll out of Local Search on April 1, 2009 and certainly something that every local business owner in should concern themselves with too.
Google estimates that ten billion searches each month or 20% of all desk top searches or have local intent and Bing reported recently that over 53% of the searches done with mobile devices have local intent.
Because of the increasing growth in the Local Search landscape a dramatic overhaul has been done in the SERPs over the past few months where Local results have entirely […]

Today is day two at Pubcon Las Vegas and the first session I attended today was titled Local Search SEO and IM, here are my take aways from this session;
Moderator Brad Geddes
Speakers; William Leake – Apogee Search, Michael Dorausch – Planet Chiropractic, Eric Bramlett – One Source Realty
Eric Bramlett
Local Search is getting allot more competitive
Alintitle for “las vegas real estate” over 900,000 results
SEO is becoming more popular for local search
You need to prepare yourself for the future
Typically when searching for a local product you start with the root keyword, i.e.: dry cleaner, you receive local results based upon your IP.
The […]

Today we were hosting our SEO Training Workshop in Las Vegas and one of the main topics of discussion was Google’s roll out of their new Google Places features.
According to an article posted today on by the Wall Street Journal, Google’s goal is to get more advertising dollars from local businesses, but our response is this move then discounting the paid advertisers using traditional Adwords advertising?
If you notice in this screen shot the Google map now appears in the top right hand column where the traditional PPC advertising is placed. As you scroll down the map remains in a fixed […]

Ten easy tips that you can use to optimize your website right now!
1. Who is Your Perfect Customer?
Until you know who you’re targeting and speaking to, there isn’t much of a point doing search engine optimization.
99.5% of all the websites that are out there market their products and/or services to the masses at the surface level, never identifying their core customer and speaking to them to resolve their concerns to build trust.
After you identify your perfect customer you have to understand their “triggers” and identify the keywords and terms that match up with the products and/or services that you […]

My greatest reward in helping others becoming successful online is when one of our students follows through and becomes one of my many success stories, case in point, Roseann Higgins.
Roseann owns a Phoenix matchmaking service which focuses on single professional men and women in the metro area.
Rosann started attending our free SEO Marketing Meetups several months ago and subscribed to our free SEO Tip of the week.
During Roseann’s first MeetUp she got to sit in our “hot seat” for a review of her website.
To say that Roseanne’s website was atrocious would be a complement. She had hired a local developer […]

Google’s newest mobile marketing campaign in Google Places –focuses on providing “QR Codes” for your local business.
Recently Google began by sending out QR Code Decals to over 190,000 local businesses across the United States. Google is determining the highest traffic and most clicked Local Place pages for the initial roll-out, following with a full release.
The main reason for the QR Code is so that local businesses can display a unique QR Code on their place page so that people can scan the image with their smart phone and find detailed information about their business. (Our QR Code in in the […]

97% Of Your Customers Use Online Media to Shop Locally!
According to BIA/Kelsey’s newest study on local search, if you’re a local brick and mortar business 97% of your customers use online media when they are researching new products or services in their local area (www.kelseygroup.com).
“The Internet has indeed become an integral part of consumers’ local commercial activity,” said Steve Marshall, director of research, BIA/Kelsey. “The data suggest we’re at an inflection point where the balance of power in local shopping is shifting to online.”
Several years ago Google began harnessing the power of local search when it launched its Local Business […]

Google Places (Local Business Listings) is a great opportunity to get your business on the map that matters most, Google’s Local Map.
As forty-five percent of all searches done online have local intent, Google is reporting that they now return a map result in their SERPs in one out of every 13 searches.
Today I hosted our first Google Local Training for 2010 and two prior students came to the class to brush up on their skills while also discussing the successes they have had in Google Local.
Listen to Jovan relates in this video testimonial on how this training increased his business […]

 

 

 

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