Author Archives: David Evans

David Evans

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Google Penguin 2.0 video

During this 11 minute SEO Training video you will learn about the 6 main factors that the Google Penguin 2.0 update focuses on and what you can do now to ensure that your site is not penalized.


During this free, 1-hour vido you will learn how to find seed keywords that helps you define your content and then find the best buyer keywords.

Link Optimization Post Google Penguin

Does Building Links For My Web Site Matter Anymore? – If you’re just building links for the sake of SEO no it doesn’t matter anymore. If you’re optimizing your links for SEO yes it does.


Recently on one of my coaching calls, I was asked to give the Top 10 Internet Marketing Tools that I would absolutely have to have to succeed in Internet Marketing.
I really have never sat down and had to explain which ones that I “absolutely MUST have.”  But after I started thinking about it, there are a few tools that EVERY Internet marketer must use.
So here they are…
1.  Fast Computer and High Speed Internet Connection
Some of you just started laughing; others of you are in self-denial.  I am going to make a very bold statement, but “I have never met an […]


Recently, Steve Rubel, EVP of Global Strategy and Insights for Edelman during his presentation at Mashable Connect 2011 said that;

“The reality is, there’s too much content and not enough time,” says Rubel. “More content will be created today than existed in entirety before 2003.” With limited time and attention spans, people are experiencing information overload as well as “people overload.” Rubel called it a “friending arms race,” referring to the Facebook phenomena in which “he or she who dies with the most ‘friends’ wins.”
The 2011 Trust Barometer survey shows a massive shift in trust, with academics, experts and technical experts […]


After three years of international release, Google has finally released Google MapMaker to the US market. You will now be able to add detailed information into Google Maps so others will be able to find details about businesses, parks, trails, homes, roads and etc.

This will allow organizations to build very detailed maps for special events like walk-a-thon’s, College Campus Events, Parade Routes, Rally’s, Parade of Homes and more.
You now even have the option to create detailed business information on how your customers need to come to your business location. Now they would be able to see where the best parking, […]


As Google continues to release their Google Panda update, more and more sites are being SQUASHED.   I had a few minutes to review all of the sites that were influenced by this “across the board” update, so I thought that I would provide this information to our readers. one of the largest data gathers that specifically track Google’s updates just released some of the trends that they immediately saw after the Google Panda update was released.
(Change is amount of traffic on keywords and click through rates on specific positions; KW’s is in thousands 74.024 = 74,024)
As you can see, a […]


Facebook Places: Put yourself on the Map?
As all of you Facebook Fanatics have recently heard, Facebook has just launched its very own local “Check-In” style service….called PLACES.
Basically this is very similar to another well known local feature service called Foursquare, which allow users to “check-in” where they are currently.
Facebooks new places is powered by the major local database engine Localeze.   So all you business owners and Managers, make sure that your clients have accurate and updated info in their localize account.
If you do not see the video below please make sure that you are signed in using the form to […]


Question:  “What are the best tips to optimize a blog for SEO?”    – Charles, Orlando
We received this question a few days ago, and this question is probably one of the biggest questions that we are asked on a regular basis.
So, I will try to give you some tips on making your blog a solid foundation for all of your Search Engine Optimization.
1.     Permalinks
On initial install, WordPress automatically sets up the blog to a Dynamic URL that looks like:
As you can see, this is not keyword optimized and does not help your SEO value.
To change your Permalinks to an […]