3 SEO Myths That Can Hurt Your Rankings
Search the Internet and you will easily find tons of information on Search Engine Optimization (SEO) as well as free tips provided by self proclaimed Internet marketing gurus.
Often, this information may also appear contradictory, especially for those without a firm grounding in SEO.
Today, I will discuss 3 SEO myths that often have the best SEO Consultants fooled.
PageRank (PR) is Everything
Google has thousands of ranking factors in their algorithm that they can easily adjust to combat spam and return the best possible search results.
PageRank is but 1 of these ranking factors.
Today, it is not unusual to see PR 0 or 1 sites ranking higher in the SERPs than their PR 2 or 3 counterparts. In addition, depending on the niche you are in, its competition level and competitive landscape, strong on page SEO may be all that’s required to rank a site on Google’s coveted page 1.
That said, I am not suggesting that PageRank is totally unimportant. I’m simply stating that it is not everything. More importantly, the blind pursuit of PageRank often leads to questionable link building practices that can harm rather than help your website rank.
You Can’t Go Wrong with Guest Blogging
Guest blogging is a useful SEO strategy and the links acquired are often of high value, but only if it is done right. To benefit from it, you will need to choose the blogs (to guest post on) carefully.
Don’t make the mistake of choosing blogs based on PageRank alone. Some of these could be recently bought over expired domains and their new owners may just be using you to get free content to populate their blogs before using them for their own private blog network or for selling paid links.
Hence, before pitching to any blogger, do make sure theirs is a genuine blog with an active readership base (think in terms of number of blog comments, social media likes etc).
I suggest using the Wayback Machine to check its history. Check also its domain and page authority with the Open Site Explorer as well as it’s trust and citation flow using Majestic SEO. If something does not feel right, it is best to avoid that blog. Why? Because spammy guest blogging can harm your site.
Think Beyond Keyword Density
Many SEO’s still believe that there is an optimal keyword density level and depending on whom you consult, they may put this figure anywhere from 1% to 5%.
Today, with the introduction of the new Hummingbird algorithm, Google’s focus is on conversational search, or the contextual meaning and intent behind the search terms typed in by the users. Thus, knowing how Google sees the world through its knowledge graph becomes very important. Hence, instead of thinking keyword density, those in the know are already focusing their attention on the semantic web. And instead of peppering their blog articles with the same keywords repeatedly, their articles are usually rich in words often associated (in Google’s eyes) with the targeted keyword. The outcome – is an article with a high theme score (around the targeted keyword) and thus one that will rank well because it is viewed by Google as very relevant.
The examples above are only the tip of the iceberg. They do, however, bring home the point that there are indeed lots of myths surrounding the field of SEO.
Thus, before accepting, as truth, any further SEO tips, it is important that you check the credentials of the person providing them. If in doubt, reference only authority sites or check out reputable SEO training schools. I have learned a lot from Roy and team. It is through this training that I am able to reliably discern for myself the truths from half-truths each time I stumble upon new trends and development in the search engine world.
This is a guest post is written by Andrew Koh, an Alumni member of SEO Training SW and SEO consultant and he founder of Biz Edge Consultancy, a Singapore SEO company. He loves reading and is often found surrounded with books on Business, Entrepreneurship and the Internet. Do connect with him on Google Plus.
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