Google Keyword Planner: What You Need to Know
My first thoughts after fumbling through the new interface confirmed in my mind that “Google must really hate traditional SEO” as their new tool is all Adwords focused.
Because of this, I’ve put together this article on what you need to know about the keyword planner and what it means for you.
No Longer Public
The only way you will be able to access Google’s Keyword Planner is with a Google account.
No Device Segmentation
Gone is your ability to segment traffic between desktop, tablet and mobile. It’s all lumped into one.
Because of this, the exact match results will be higher then the old Google Keyword Tool.
Exact Match Only!
Google will allow you to match type your cost per click estimates based on broad, exact and phrase match; however, by selecting these options, it will not change the monthly search results which is based on exact match only.
So, gone is your ability to filter your results based on phrase, broad and exact match.
The most exciting feature of the Google Keyword Planner is the ability to filter down to the city level for your keyword terms for local search.
Seasonality and Trend Data
Another added feature is the ability to obtain seasonal trends on keywords by just clicking on the icon to the right of the keyword.
Monthly Search Volume
To obtain the search volume for keywords, you must go to the Ad group ideas tab first and then select the ad group by relevance.
And again, by pressing the icon to the right of the keyword, Google will display the monthly trends for that keyword.
My judgment thus far, with the exception of adding the ability to filter down to local results, is that Google just made my job of doing keyword research for search engine optimization just a little bit harder so they could benefit their bottom line for paid advertising.
But once you master their new interface, you will be on your way to outperform your competition, which is always a good thing.
What are your thoughts?
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