Google Keyword Planner: What You Need to Know

If you have tried to use the Google Keyword Tool recently, you would have been redirected to this page saying that Google has replaced their keyword tool with the Keyword Planner.

My first thoughts after fumbling through the new interface confirmed in my mind that “Google must really hate traditional SEO” as their new tool is all Adwords focused.

Because of this, I’ve put together this article on what you need to know about the keyword planner and what it means for you.

No Longer Public

The only way you will be able to access Google’s Keyword Planner is with a Google account.

No Device Segmentation

Gone is your ability to segment traffic between desktop, tablet and mobile. It’s all lumped into one.

Because of this, the exact match results will be higher then the old Google Keyword Tool.

Exact Match Only!

Google will allow you to match type your cost per click estimates based on broad, exact and phrase match; however, by selecting these options, it will not change the monthly search results which is based on exact match only.

exact-match

So, gone is your ability to filter your results based on phrase, broad and exact match.

Location Settings!

The most exciting feature of the Google Keyword Planner is the ability to filter down to the city level for your keyword terms for local search.

Google-Keyword-Panner-Local-Search

Seasonality and Trend Data

Another added feature is the ability to obtain seasonal trends on keywords by just clicking on the icon to the right of the keyword.

Google-Planner-Season

Monthly Search Volume

To obtain the search volume for keywords, you must go to the Ad group ideas tab first and then select the ad group by relevance.

Keyword Ideas

AdGroup-Relevance

And again, by pressing the icon to the right of the keyword, Google will display the monthly trends for that keyword.

Search-by-trends

Conclusion

My judgment thus far, with the exception of adding the ability to filter down to local results, is that Google just made my job of doing keyword research for search engine optimization just a little bit harder so they could benefit their bottom line for paid advertising.

But once you master their new interface, you will be on your way to outperform your competition, which is always a good thing.

What are your thoughts?

Certified Master SEO Instructor by the Search Engine Academy and CEO and founder of SEO Training SW.
Roy Reyer
Roy Reyer
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11th September 2013 No Comments

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