8 Tips When Hiring a Web Developer

Would you hire someone to do your taxes that didn’t know math?

Then why would you hire a web developer that didn’t know SEO?

You would think that most web developers would be fairly knowledgeable about SEO but the sad fact is many of them are not and if tell you they are chances it’s from something they read in some book about SEO years ago that isn’t applicable to today’s standards.

Because of this I put together this list of 8-tips you can use when hiring a web developer.

The first step is to ask them for a portfolio of the latest websites they did for their clients.

If they tell you that this is confidential, skip ahead to tip 8!

Tip 1 – Markup Errors

Head over to the W3C Markup Validation Service website and start plugging in some of the websites from their portfolio and check for fatal errors.

Now many websites will return some errors, even Google. However if you get a huge listing of fatal errors it’s a sign to find another developer.

Tip 2 –  Domain Tools

Next go to Domain Tools and plug in some of the domains from the portfolio.

What your will be looking for is in the Reverse IP section to see how many other websites are hosted on the same IP address.

The larger the number of shared websites using the same IP address the higher is the risk of having some bad neighbor that is doing something wrong which violates Google’s terms of service which in turn could get that entire IP address blocked.

Tip 3 – Evaluate the Content

Look at the content on the websites that they developed.

Is the content engaging?

Is the content unique?

Does the content provide value and answer questions/concerns about the products and/or services they provide?

Tip 4 – View Source Code

Now view the source code of that page by right clicking and selecting “view source”

This is the actual source code of the website and I know that a lot of this stuff may look confusing but I’ll share a few things that are important for you to look for:

If this is a WordPress website look to see if they installed the Yoast WordPress plug-in. You would be looking for a tag that looked something like this –  <!– This site is optimized with the Yoast WordPress SEO plugin v1.4.13 – http://yoast.com/wordpress/seo/ –>

Why is this important?

Well as Yoast is one of the best and most popular SEO Plugins for WordPress if they did install it at least it’s there for you to configure it if they didn’t.

Also look to see if they installed Google Analytics and Google’s Webmaster tools.

Tip 5 – Interview

Interview them and ask them what the names are of some of the people and/or websites they follow about current trends in SEO and Internet Marketing.

Also ask them what conferences and/or seminars they have attended that discusses the current trends in SEO and Internet Marketing.

Tip 6 – Talk to Their Clients

Contact some of their recent clients and ask them about their experience with the web developer and how their website is ranking.

Tip 7 – Are Their Websites Responsive?

Having a website that is responsive for mobile devices is VERY important today.

Don’t know what a responsive website is, then register for this free 30-minute online webinar.

Tip 8 – Get a referral!

We have had a number of developers attend our Master Level SEO Workshop who have been certified along with our in house staff.

Contact me using this form or by calling me at 800-881-8736 for a referral.

Certified Master SEO Instructor by the Search Engine Academy and CEO and founder of SEO Training SW.
Roy Reyer
Roy Reyer
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29th July 2013 No Comments

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