The 6 Main Factors of Google Penguin 2.0 – SEO Training Video

Google Penguin 2.0 videoSince Matt Cutt’s announced the coming Google Penguin 2.0 algorithm update earlier this week, my staff and I have spent hundreds of hours of research going through all the SEO forums, discussions on Google and reached out to other highly respective and successful SEOs and Internet Marketers in our industry.

And at the end of our research I have been able to narrow down what I feel are the 6 main factors we will see in the upcoming Google Penguin 2.0 update. They are:

  1. Anchor Text
  2. Link Relevancy
  3. Authority
  4. Link Graph, Trust
  5. Link Velocity
  6. Traffic of Links

During this 11:42 minute video I discuss these 6 factors and at the end of the video (and at the bottom of my transcript below) I offer you a way that you can have my team and I review your site by having a Google Penguin 2.0 site audit done at a limited time special price.

By my sharing all of this information that literally took hundreds of hours for my team to compile I only ask one favor. If you feel that my gift to you in sharing this valuable and timely information is of value to you, please share it with your community by using the social media links on the left of this page and/or by leaving a comment below.

I also look forward in hearing from you on your success by using this valuable information.



Video Transcript – The 6 Main Factors of Google Penguin 2.0

Hey everybody, David Evans TKO Marketing and the SEO Roadmap I wanted to give you a quick video on the soon coming release of Google Penguin 2.0.

Matt Cutts a few days ago released a video about the soon to be released update in the next week or so Google Penguin 2.0. In this video I want to give you a short run down of what I think it is, where I think they are going to go and how we can kind of get ready for this as Internet Marketers.

Lets take a look at where we are.

All of you have been paying attention to Google Panda and the Google Penguin algorithms that have been released and a lot of that had to do with over optimization. Whether it was on site to do with duplicate content, coding issue, usability issues that side of it, interlinking, over optimization of links on your website.

And then Penguin came along and there was a little bit of confusion in there of what it actually was and further as time went on we realized that it was a filter on top of the algorithm.

And this just means that Google has another filter running basically to look at spammy links and spammy concepts to your website in this filter.

Now initially it was dealing with malware, it was dealing with pornography sites, the worst of the worst in the linking side of it, spammy concepts.

Now, with the help of a lot of Internet Marketers with the disavow tool, Google got a lot of massive information of what bad links are, or what Internet Marketers think bad links.

Many of us sent disavow tools, lists of disavow links, hey get rid of these links, I don’t want these, these are not valuable.

Well compiled all this information, it know a lot about links now.

Linking networks and platforms can view it and look through it and say is this a good link or not.

So with Google Penguin 2.0 it goes beyond of what the initial filter was upstream and downstream. What type of neighborhood are you linking to, what type of neighborhood is linking to you.

And talking about an upstream or downstream, it’s not just the initial sites above you and below you, it’s past that.

It gets the concept of what type of neighborhood are you in.

So lets say three sites down from you is a malware site or two sites down from you is a malware site they are looking at what kind of neighborhood are you in?

Are you just outside of this bad neighborhood or are you in a really solid neighborhood.

That’s where this concept is going.

Anchor Text

One of the first things we saw with Google Penguin was the anchor text concept, over optimization of anchor text.

If you really think about it, how many times do you really click on a link that is an anchor text?

That says blue widget and you click on it? Very very rarely.

You may go on your friends website and say that these blue widgets are awesome, go here, here is the link, or that side of it. So very rarely is anchor text used in day-to-day life, it’s not part of the interaction, especially online.

So Google began putting in filters for over optimization.

We seen a lot of different percentages being thrown around, I seen 30% anchor text to 70% anchor text, it goes all over the place.

But anyone that has less then 30% to 50% kind of avoided the filter. We don’t know where it is going but it’s probably going to be something Google is going to look at with this Google Penguin 2.0.

How does anchor text fit into that?

So if your website has a lot of anchor text links to your site, be careful. Because if you were not hit the first time you maybe hit the second time around.

Link Relevancy

Another thought we saw was the relevancy of the link.

Is that link relative to your site? Or was their any relationship between your market and the market of that website?

There again, if you think about everyday life, very rarely does a site lets say home improvement link to an electronics site. It’s totally different markets.

So in this, what is the relevancy of your link? How closely related are the links to your website?

Now Post Google Penguin 1.0 you go across the forums and here them talk and relevancy became a hot topic.

And I think that this is still going to be a valid way to build links in the future, because it does make sense to have a relevant home improvement site link to a plumbing site so that makes sense moving forward.

So look at the relevancy of your links, if the majority of your links are not relevant, relevant content, relevant domains all of this then you will have an issue.


One of the other things that have been popping up and I have seen this with Open Site Explorer they have page authority, domain authority looking at the authority of the link.

Now that is up to speculation, there are a lot of things out there that talk about authority. Is it of high page rank, is it an aged domain, what is the authority there?

But a site that actually has a lot of authority, those links should be worth more. Lots of people have tried to buy authority buy a link or something like that. Be careful of that. But get links from authority sites, its not about the amount, it’s not about the amount of links, it doesn’t need to be a massive amount of links if you want to prove that point just go to the top 10 in Google and look at their linking profile. Anymore it doesn’t matter about the total amount of links here as much as the authority and the relevancy of those links.

So making sure that your site has links from the proper authority and good authority that are linking to you.

Link Graph, Trust

Something else that just came out, here is four, the concept of a link graph. A link graph takes the concept of a neighborhood. And Google understands and they have a great deal of processing power to do this. But they can look at a website and see where it is linking and what is linking to it and that whole concept.

So if it is an odd link coming out or if all the links are bunched to one website or if all the link juice is being pushed out, they can see this with the Link Graph. And they can say that, that website right there. The only goal of that website is to pass through authority.

There is no real purpose of that website other then to pass page rank, pass authority, all of that there to another website.

When Google sees that Google say that, that website has no value. There is no main reason for this website to exist other then to pass through authority. So it is going to devalue the links going to that website, the whole linking network through that link graph.

It can tell the structure, the support structure of that website and then deal with it.

Now those of you who are building links on the concept of getting links from sites with authority, aged domains, buying it, building up the authority of it, creating a linking substructure underneath it and pass all that juice up to another website be careful because this is going to be a part of this. Google is going to start devaluing websites that have no purpose other then passing page authority.

Also link trust, what is the trust of that link?

Now Moz puts some MozTrust to it, MozRank, that side of it.

But if you really want to study this concept start Goggling the Hilltop Algorithm and the HillTop documents from Google. They are basically saying that Google understands the pages trust by what is going on with that document and does this website interact well. Is it getting linked to properly socially and interaction, page time, bounce rate, all of that.

What is the actual value of that document, that page?

I’m not going to go into that a lot, but they have a massive amount of information if you want to study the HillTop documents that Google has released of the actual trust of a page on a website. And now here is where we got to think more of the page side of it rather then the complete domain. Does that page have value, what is the value of that?

Link Velocity

Another point here, number 5 is link velocity. Does your website have the highs and lows of link velocity or it is just this nice little level of increase?

There is probably going to be some sort of throttling with link velocity. Is it a huge spike and then nothing or what is going on? Google can now regulate that now like anything over 50 links a day or 5 links a day or whatever your standard percentages are.

Throttle a little bit, it’s not normal, it doesn’t usually happen and look at that.

This one is up for speculation, I would say we will have a lot of discussion on this point, it’s an unproven point at this time but it is open for discussion.

Social Metrics

Another one that is new and we have heard this talked about a lot is but we really haven’t been able to put it into any precise language and that is social metrics. What is the social metrics of your website?

Yes, we know with Google Plus we see some activity there. But those of you that have played around with it to try to change rankings with social signals have become very hard.

The issue is not so much about changing ranking; it’s how does social metrics fit into the trust of this site. Are people sharing it, are people tweeting, are people liking it. That just puts a trust element on it more then a ranking element or a secondary action. The page is trustworthy because it has the right social factors in it and that is coming.

Traffic of Links

The last one we have here is the Traffic of Links, this is a brand new one.

It was discussed a few years ago. But recently I have been studying a little bit more about this to understand how Google is going to start looking at traffic of links.

And the concept is, in the everyday life if a link is on a website it is specifically there to get a user to click on it and go somewhere else.

Whether it’s navigation, an ad, if it is in content, read more here and it links out.

The whole reason for that is for the user to get more information, to read more about the topic and do that.

Well that is how typical links are designed to be. Now we always with SEO have looked at anchor text, link juice and stuff like that in the past.

But Google now has the capabilities to look how much traffic is coming from your links. So, take 100% of your linking profile, how much traffic comes from that linking profile?

If very very little what does that tell Google? The only value of that linking profile is link juice, not actually traffic or what is adding value to that site.

This one kind of scares me if you think about it. Because if this is the one that Google really starts regulating or starts saying ok, your links need to have traffic through them it kind of takes the SEO concept out of our hands. We really cannot build links for traffic, unless you’re guest blogging and things like that.

So this is what Matt Cutts says at the end of his video where SEO is going to be dead this is the one I would look at and see it in this concept. If they really emphasis this point really all of link juice is gone. There is no reason to do link building if it is done for traffic. At this point it has to be inbound marketing, Infographics, the things we should be doing and we are actively doing would be the main reason for this.

But this right here is a quick rundown of where I think it is going. I would love to hear your comments and suggestions below this video and all the different posts we have this video on, just let us know.

Also if you’re interested in a Google Penguin 2.0 audit we can look at all of these things, we have all the tools and look at your site to see where we think you should be.

Our sites and our client’s sites are now seeing good rankings inside of Google.

So please leave your comment below and any questions there is a phone number on our website or use the form below.

Thank you much…


Google Penguin 2.0 Site Audit

Do you want a way to ensure that your site is ready for the Google Penguin 2.0?

Right after the Google Penguin 1.0 update my team and I were slammed with requests to do site audits and we were charging as much as $1200.

And when some clients compared our site audits to other site audits they received from other agencies who were more expensive, they commented to us that our site audit was much more detailed even like being “a roadmap that laid out exactly what needed to be done to their site to get their rankings back

But now that we have assembled and trained our team and developed the tools we are now in the unique position to lay out your own Penguin 2.0 roadmap at a much lower price.

Your Penguin 2.0 Site Audit will cover the 6 things I discussed during my video along with a personal 45-minute 1-on-1 consultation.

However there is just one condition. If an increase of requests increase as they did during the Penguin 1.0 update I will be forced into the position of raising the price again to keep up with the demand. So order now and save!

>>  Google Penguin 2.0 Site Audit – $497.00

David Evans
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18th May 2013 1 Comment

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