Will Google Kill SEO in 2013?

In 2011, Google released Panda,

In May of this year, Google released Penguin,

So in the back of your mind you’re thinking, “Is Google finally going to kill off SEO in 2013?

Matt Cutts PredictionsMy prediction is “yes,” at least in the traditional sense, in the way you have come to know and practice search engine optimization.

Traditionally, your onsite SEO has accounted for only 15% of your rankings while 85% was obtaining backlinks through article writing, press releases, link exchanges or other methods.

Those of us in SEO learned how to game the system to get our content ranked higher in the SERPs (Search Engine Ranking Pages).

Then, Google fought back first with Panda, then with the Penguin algorithm change to decrease our rankings for the sites we optimized.  Google focused instead on social signals such as Google Authorship, Google +, follows and shares.

SEO for 2013 and Beyond

The Bottom Line: If you want to survive online in 2013 and beyond, you must start developing real and relevant content, which includes articles, videos, podcasts and images, all of which benefit Google’s community.

SEO for 2013 and beyond comes down to one thing … the metrics of the engagement for your content.

3 SEO Tips For 2013 and Beyond

  1. It’s about things and not strings” – Understand how Google’s Knowledge Graph identifies the relationship of your content with other information Google has stored in their index.
  2. Build your awesomeness with Google’s Authorship.
  3. Know everything you can about your perfect customer and develop relevant content for them to consume and share.

Your SEO Predictions for 2013 and Beyond

Do you have your own prediction for SEO in 2013 or beyond that you would like to share? If so, please use the comment area below:

Certified Master SEO Instructor by the Search Engine Academy and CEO and founder of SEO Training SW.
Roy Reyer
Roy Reyer
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12th December 2012 No Comments

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