Identifying Your Perfect Customer – #Pubcon Video Presentation

When you write the content and develop the imagery on your site are you trying to appeal to an entire audience or just to one person?

If you answered to everyone well you are leaving a lot of money on the table.

And if you answered to just one, are you absolutely sure that you’re speaking to the right person?

When I launched my first site Radarbusters back in 1996 I made the incorrect assumption that my perfect customer was some 18-year-old kid who wanted to drive fast. My monthly sales were around $2000.

But when I realized that I was speaking to the wrong person and changed my messaging I increased sales to over $100,000 a month!

Find out how to identify your perfect customer during this 16 minute video presentation recorded during last week’s Pubcon conference in Las Vegas.

Do you have any questions about this article on “How to Identify Your Perfect Customer“? If you do please share them in the comment area below and we will answer them.

Certified Master SEO Instructor by the Search Engine Academy and CEO and founder of SEO Training SW.
Roy Reyer
Roy Reyer
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23rd October 2012 1 Comment

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