Google Penguin – Branding Signals for SEO

Google Penguin KilledMy online business is decimated because of Google Penguin! I was on the first page of Google for Halloween Costumes til April 24th, now I’m buried. We’ve been doing white hat SEO since we started, had one of the best SEO agencies in the US for our Internet Marketing. I don’t trust you SEO guys anymore and I’m tried of shelling out money for no results. What can you tell me to do that is different then everyone else out there”

This was basically the telephone conversation with a prospective student/client on Sunday who called me in desperation at home.

After taking a look at his site my reply to him was simple and to the point, “It’s all about the brand

In 2008 Google CEO Eric Schmidt spoke before an audience of online advertisers stating: “The Internet is a cesspool where false information thrives, brands are away to rise above the cespool”

So what is a brand anyway?

A brand is a Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

Branding Signals for SEO

As Internet Marketers there are branding signals that we need to focus on:

  • Social Media Branding
  • And Links

Social media branding is as simple as creating a Google Plus account, or a Facebook Places page and using them to link back to your website.

Branded links are basically your company name, brand or URL linking back to your website.

Google Penguin Training Video

During this 13-minute YouTube SEO video presentation on Branding Signals for SEO we go into detail on how to build your branding profile, what ratio you should target along with a few other SEO tips.

Also at the end of the video we do have a special offer for our full Google Penguin video training program.


Certified Master SEO Instructor by the Search Engine Academy and CEO and founder of SEO Training SW.
Roy Reyer
Roy Reyer
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21st August 2012 20 Comments

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