Content Marketing Google Penguin
Are still you developing your content and social media marketing the same way you did prior to April 24th (Pre GPU) and scratching your head and wondering why it isn’t ranking well in Google’s Search Engines?
If you are, please take this statement away from this presentation if nothing else:
“The way you promote your company through search engine optimization forever changed on April 24th and you’re wasting your time and money if you fail to change your SEO practices.” – Roy Reyer
Many of our Alumni know that we never share some of our powerful SEO tactics outside of our classroom. They also know that we also require all our students sign a privacy disclosure form.
However, I feel that it’s important to share this one tactic today publicly so you can see how our company works and for you to see our successes.
And… I’m almost certain that my partners Ginette and David are freaking out right now wondering what secret I am going to give away.
Well here it is…
“Anchor text guidelines for your articles”
I am going to use this article as an example by placing my targeted keywords in the following graphic image (Google cannot read the image) in this article.
As this graphic illustrates the abbreviation I will be using this point forward for my #1 targeted keyword in this article will be GPU so I do not dilute this keyword further.
First our research has shown that the GPU and the Google Panda Update targets 2 things, your on-page optimization and your off-page optimization.
Your on-page optimization affects over 35% of the GPU. This means that to be successful in getting your site ranked high in the SERPs your primary focus must be on-site optimization.
The following is our process of developing new articles since the GPU.
Step One: Keywords – Do keyword research to identify your targeted keyword
Step Two: Use SEO Scout to identify your top semantic synonyms and variations
Step Three: Write your article using your primary keyword phrase only once in your article or blog using the exact keyword in the title, header or body text.
Step Four: All other mentions of the keyword phrase as anchor tags will be mentioned using synonyms or other variations from our research using SEO Scout.
Step Five: Only have 3 or less targeted anchor tags within the body area of your article
Step Six: Use stop words such as click here, more info to link to other supporting articles or sales pages.
The result is greater diversify of semantically correct anchor text keywords that is targeted to our main keyword phrase.
Do you want to learn more on how to rank your site post GPU?
If so check out our SEO Training videos by clicking here
For more information about SEO Scout, please use the link above to go to our SEO Tools section.
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Webinar Replay How to Increase Conversions and Traffic to Your Website
October 16th, 2014
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