SEO For Affiliate Marketers

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SEO for Affiliate Marketers is getting tougher. Google has put out over 40 updates in the latest round of Search Engine tweaks with more on the way. Discover tips to stay ahead of Google’s updates and make the most out of organic search opportunities.

Here’s what Matt Cutts said in detail:

“We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit.

All those people doing, for lack of a better word, over-optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”

Does this mean you shouldn’t optimize your web pages? No it just means you have to create good content for the human reader while adding better focus and themes to your websites.  Don’t use risky automated methods of gaining links or tools that scrape content. Optimizing your web pages remains very important because you have to show Google and other search engines that your website is relevant to a particular keyword and that your website has a high quality.

Tools you can use to theme your site for better focus.

What if you could look through Google’s eyes to see what terms were more relevant for your focus term . Well you can! – scrapes the Google suggest results and allows you to export them. It works best when giving it a root or single keyword. – will give you results for Google, Amazon, Yahoo, Bing, youTube, and Wikipedia will give you results for all the questions associated with your keyword. These are actual queries done by searchers.

SEM Scout takes your keyword phrase and compares the content on your landing page(s) to the top 100 sites Google already has indexed in their SERPS. It provides a relevancy score of your page along with a list of keywords ranked in order of importance.

SEM Scout takes the guess work out of copy writing by providing you with a detailed spread sheet of your competitive landscape for your primary keyword phrases.

You can now find and identify all the important missing secondary terms on your site within seconds.

INboundWriter is a plug in for WordPress that can also assist you in fine tuning up your content. Discover the words and phrases your readers are using right now when searching, reading or sharing content on the social web. The InboundWriter for WordPress plug-in scours all business- and user-generated content online – including blogs, product reviews, message boards, and major sites such as Facebook, LinkedIn, Wikipedia, WordPress, Amazon, and Technorati– and recommends the words and phrases that will help extend content reach and engagement.  There is a Free and Paid version of this tool. The paid version is a monthly subscription of $19.00 the Free version adds a little icon at the bottom of your copy  with a link to inbound writer.


Why a link is not just a link anymore

Google takes into account the relevance of the sites you link out to as well as the sites linking in to you.   While the value of Articles Marketing- syndicating articles is not as high anymore the main purpose of writing and syndicating articles should be to drive traffic to your site more than link building. For Article syndication I suggest sticking with.,, and


The other aspect of link building that is increasing in value is the social sharing going on. When you have more social sharing of your links through facebook Fan Pages- which get crawled by Google not personal profiles, twitter, linked in, Pinterest  and other social media shares you will see an increase in overall traffic from the various sites which in turn is tracked by Google.- Diversify your incoming traffic.

Social Bookmarking is still a great source of quality back links with a social sharing aspect and can get you traffic – Digg, Delicious, and Reddit three that I recommend.

Forums and groups on Facebook, Linkedin  are a great places to engage with your perfect customer as well as build links using your signature line . The important thing to remember is you need to contribute to the conversation on a regular basis to build up trust

The kind of links you want to target are those that have more potential to bring in traffic from relevant sites to yours, not just a link for link numbers. I stress quality links over quantity from unique domains.

With YouTube being the #2 search engine don’t ignore video marketing. With the latest updates you will want to be sure to optimize your videos with proper names, tags and descriptions for your videos

Press releases are still viable for building both back links and traffic. However as an affiliate you will need to be creative about using press releases as most affiliate agreements prohibit you from using the brand name in a press release without permission.

An easy way to find sites relates to yours that have linking opportunities is to use :

“guest blogger” Keyword

“Guest Writer” Keyword

“submit a site” “Keyword”

“add a site”  “keyword” in the Google Search area.

For internal linking I still believe in link sculpting – using no follow  tags for pages that have little or no value to your site pages like the contact us, TOS,  FTC Disclosures. Focus your attention to your pages that get a higher time on site ratings and a lower bounce rate. Get links to those pages



Increasing the Quality of your site.

Google’s idea of Quality is the website helpful to the end user.  You are not Google’s customer the User is and that is who you should be building content for. NOT for Google. Google is moving towards the User Experience and being an informative website as the standard instead of based around just keywords and marketing.

Integrate your site with Google plus, Twitter, Facebook, Youtube. Etc

Google+ impacts Google. Facebook “Likes” impact Bing

Make sure your site has all of the trust factors – About Us page, FTC Disclosure, Privacy policy, Terms and conditions and have visible disclaimers for testimonials


Reduce bounce rates on your sites by engaging visitors more. You want to shoot for a bounce rate of less than 60% This can be done using additional content forms like Video and image galleries, podcasts and encouraging the user to interact with your blog by leaving comments. When using video and images you will want to add some descriptive text and in the case of videos in particular a transcript of the video will be very useful for both engagement time and SEO. Don’t forget to optimize your images by using alt tags and making them fast loading.

Create useful and unique content. Shoot for 600-800 words to beef up your pages and engagement for the affiliate marketer we can use informational marketing to our advantage to be creative. Use the tools I suggested at the beginning to help you get ideas for content. This can also be outsourced to or  Both use US writers and I have had excellent results using their services

Limit the ads on your website to a minimum. I also suggest cloaking all affiliate links. I have done testing on this and have found that obvious affiliate links devalue a site. By Cloaking I mean using 301 redirects to a folder, which directs users to your offers. Block this folder from being indexed or followed using your Robots.txt file.  If you are using wordpress there are both free and paid versions of tools that will link a keyword or phrase in your copy and direct the user to your offer. Using a 301 redirect with tracking.  Pretty Links is one and the other is Maxblog Ninja Links

Increase Click through rates by creating your title and description as if it was a short form ad.

The key point I would like to make is we are not chasing the algorithm. Instead I want you to focus on beefing up your websites and improving on some of the little details that will make your site better for the user’s experience which is what Google as well as all of the Search engines want.




Search & Affiliate Marketing Strategist since 1993
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29th May 2012 No Comments

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