SEO Tips on Recovering from February Google Panda Update
Are You a Google Winner or Loser?
If your site tumbled in Google’s index in the last few weeks you’re a Google Loser!
Yesterday Google posted on their blog that they were “celebrating” their record of making over 40 changes to their algorithm during the month of February and are even planning on rolling out additional changes today.
But at the same time Google is “celebrating’ their milestone, I can assure you that there are thousands of website owners who are “freaking out” right now because their site took a nose dive in Google’s SERPs.
SEO Tips on How to Recover
Over the course of the last couple weeks I have had an opportunity to speak with several of these “panicked” business owners, some of who we losing thousands of dollars a day because of Google’s recent algorithm changes, and compared their sites that were devalued to those sites that had increased in rankings.
We then compared our initial findings to Google’s list of their recent changes and here is what we discovered:
Link Evaluation: Google says in their post that they have “turned off” a method of link analysis that they have used for several years in their attempt to keep their system maintainable, clean and understandable.
The Losers Link Evaluation
Google isn’t clear in identifying the method of link analysis that they have “turned off” but in our research we had identified what we feel is a few trends:
- Sites that relied on using social bookmarking took a hit (superficially sites that used a black hat program called bookmark demon)
- Sites that relied on heavily on article marketing such as EzineArticles and Squdio
- Sites that relied heavily on press releases
The Winners Link Evaluation
Our findings show that the winners of Google’s algorithm changes were all built using a strong linking foundation, which included submissions to these MAJOR directories.
SEO Tip #1
Submit your website to these major directories
- Yahoo Directory – $299 annual fee
- DMOZ – Free (but good luck in getting your site accepted as they fired most of their volunteers)
- Best of the Web – $149 yearly or $299.95 annual fee
- Starting Point – $99.00 annual fee
Panda Update: Google also mentions in their blog post that they also made an update that is “more accurate and more sensitive to recent changes on the web”
Our interpretation of this is that Google is paying MORE ATTENTION to your social media footprint on the web.
Social Media Marketing Losers
Sites that have a weak social media marketing profile.
Sites that had a weak social media presence took a BIG nosedive in our comparison.
Social Media Marketing Winners
Sites that have a strong social media marketing profile.
Sites that had a STRONG social media marketing strategy came out to be clear winners during February’s Google update.
SEO Tip #2
Google cares LESS about what you say about yourself on your site and is paying MORE attention to what OTHERS ARE SAYING about your business.
So the choice is clear, you MUST develop a strong social media-marketing platform if you want to survive!
Do you want to learn more on how to develop strong social media presence for your online business?
If so consider joining us on March 10th at our 1-day social media workshop.
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Webinar Replay How to Increase Conversions and Traffic to Your Website
October 16th, 2014
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