Can Social Media Help My Small Business?
During a recent Chamber of Commerce presentation I was shocked that 75% of the attendees were still wasting their money on “old school advertising” such as yellow page ads and print ads and they also did not feel that using social media was important in promoting their business.
I then cited a recent example for a job posting for our company.
We posted a 3-week help wanted ad in our local newspaper for a content writer with our email address and paid $75.
I then posted this on my Facebook wall.
Which Marketing Channel do you think worked the best?
We only had 2 responses from the newspaper ad, neither, which properly met the criteria laid out in the ad.
However, from the free post I placed on Facebook I received 10 responses from very qualified individuals and we ultimately hired 3 part time writers.
So if you have been putting off using Social Media because you still think it’s for “kids” I have some bad news for you.
If you don’t change your perception about Social Media you will be out of business VERY SOON!
Here are 5 reasons why social media is so important along with some tips on how you can leverage the power of Social Media into your small business.
1) Hang Out With Your Customers:
Harnessing the power of Youtube, Facebook, Twitter, and Linkedin puts you right in front of your customers enabling you to promote your business.
Not sure where your customers “hang out”, then ask them.
Instead of asking your client for their telephone number, address or email address ask them if you could become their friend on Facebook or even to like your Facebook Places Page.
If you’re not going to engage your customers, your competitors will!
2) Monitor What is Going On In Social Media:
Monitoring the conversation in Social Media is a very effective tool not only to keep you up to day of what is going on in your industry but also a way to listen to what people are saying about you and your competitors.
There are some great tools such as Trackur or Google Alerts that will allow you to do this.
Also consider conducting a social media audit of your top 5 competitors to find out what they are doing so you can do a better job in your social campaigns.
3) Promote Exclusive Offers/Discounts in Social Media
Entice new Facebook fans and LinkedIn followers by promoting exclusive offers on your pages.
Examples maybe free shipping, 10% off service or a weekly coupon.
4) Don’t just SELL your crap on Social Media!
“People hate to be marketed to but they love to buy stuff”
One of the biggest mistakes many new small businesses make when launching their 1st social media campaign is to use it as a channel to “sell their stuff” thus they go away thinking that none of this social media stuff actually works.
Social media is NOT about selling your stuff; instead it’s about building a relationship with your audience.
Post interesting links to other articles your audience may find interesting from other experts in your industry.
5) Leverage Your Stats
One of the most common questions we are asked is “how do I determine the ROI of my social media efforts”
Well honestly, there is no real formula to calculate ROI with Social Media, however you can leverage your stats to measure your social marketing reach.
Start with the basics like monitoring your Facebook likes, your Twitter followers and your total interactions.
Total Interactions are easy to calculate with Facebook’s Insights.
Also set up a funnel in your websites analytics to measure your conversion rates from your various social media channels.
Interested in learning more on how to Leverage Social Media for your small business?
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