Pecha Kucka Your YouTube Videos

Pecha Kucha YouTubeAre you looking for ways to make your YouTube videos more interesting and engaging to your audience and ultimately get more traffic?

If so Pecha Kucka them.

Pecha Kucha is a presentation mythology in which 20 slides are shown for 20 seconds each and are typically done live during a multi-speaker event called a Pecha Kucha night.

A Pecha Kucha event consists of around a dozen presentations with each speaker having only 6 minutes and 40 seconds explaining his or her ideas with the slides forwarding automatically on screen.

And after each presentation is done, the next speaker takes the stage.

Today it’s a worldwide phenomenon.

Pecha Kucha events happen in over 442 cities around the world, many of them on a regular monthly basis, with 12 speakers using the Pecha Kucha format.

A good Pecha Kucka presentation uncovers the unexpected saying what you need to say in less than 6 minutes and 40 seconds using 20 slides.

And many presentations tell great stories, which are very personal, funny, and most importantly are engaging.

And this is very important in today’s competitive Video Marketing landscape.

Today there are 3 billion videos watched each day on YouTube, the equivalent of nearly half the worlds population watching a YouTube video each day, or every U.S. resident watching at least 9 videos a day.

So with all this competition, how can you get your prospective audience to find and view your videos.

Some of the major ranking factors for your videos in YouTube include:

  • The number of video views your video has received
  • The number of comments the video has
  • The amount of positive ratings the video has
  • How many subscribers your YouTube channel has
  • And how often your video has been shared with other social media outlets such as Facebook and Twitter

Lets first discuss one of the most important ranking factors, video views.

For a view to be counted on YouTube the video must be watched for at least 8 seconds or more.

Therefore it is important to grab your target audience’s attention immediately so they will want to watch your video and not hit their back button.

But now after you get over the hump of the first 8 seconds, you still have a major obstacle to overcome, making sure that your video is interesting enough so your target audience will want to engage with you by leaving a comment, subscribing to your channel and to share your video with their friends and family.

Therefore before you ever shoot one frame of video it is extremely important to know who your target audience is and exactly what their problems and concerns are and how you can solve them.

As an Internet Marketing consultant who focuses on search engine optimization training and certification, my perfect audience are small business owners and entrepreneurs who want to learn how to grow and optimize their online business without using questionable practices which could damage their online reputation.

The results or benefits they want are higher rankings in Google and making more money online.

And as my alter ego “Radar” Roy who is a retired cop who gives advice on how to beat speeding tickets and blog about radar detectors and other speed counter measurement devices that you can use to avoid speeding tickets on RadarDetector.org.

My perfect audience is more defined as being male, between 35 and 55 who are considering purchasing a high-end radar detector or jammer.  The result or benefits they are wanting is having a device that they can depend on alerting them to speed traps and enjoying the freedom of driving on the open road.

Next step is storyboarding out your presentation using a Pecha Kucha template.

Map out your story in 20 slides including key points and the images that you will be using.

In Pecha Kucha using graphic images are more appropriate then using text rich slides which your audience will have to read.

As it is important to engage your online audience to get their involvement you would want to include call to actions within your presentation.

Ask your audience to leave comments, suggestions and questions by using the comment area below your video.

Consider asking them to subscribe to your channel by pressing the subscribe button on top of the page.

And ask if they enjoyed your video to consider giving it a thumbs up and to share it with their friends and family.

As Pecha Kuchas are typically informal pretentions where the presenter narrates the story in a relaxed manner, you still want to make sure that you have your presentation thought out in a script that carries the presentation through to its end.

But before you start recording your Pecha Kucha video for YouTube you may want to rehearse your presentation a few times till it flows naturally and you feel comfortable with the material and technology.

Now that you’re ready to record your video presentation here are some tips that I use and recommend.

I begin with my Pecha Kucha template and then lay down my voice over audio track first using Camtasia, a screen and video-editing program.

When recording your voice over try to be sure that you’re in a completely noise free environment as possible.

Also make sure that your mouth is 4 to 12 inches away from your microphone without overloading the mike or causing unpleasant sounds like p-pops.

After my voice over is completed I’ll then add any sound effects or background music, which maybe appropriate.

Next I’ll drop in the 20 images for my presentation in 20-second intervals preview the presentation and if I’m happy, press the record button.

Creating a high quality Pecha Kucha presentation whether for a live presentation or for online video can take anywhere from 5 hours up to 10 hours.

If you would like more information about Pecha Kucha visit www.Pecha-Kucha.org.

Their website explains in much more detail what Pecha Kucha is all about, a list of 442 cities that hold Pecha Kucha events, hundreds of video presentations from around the world and more.

And please, before you go if you have any comments, questions or suggestions about this YouTube video or article we would love if you would leave them in the comment area below and please share this video with your friends.

Certified Master SEO Instructor by the Search Engine Academy and CEO and founder of SEO Training SW.
Roy Reyer
Roy Reyer
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8th September 2011 2 Comments

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