What is Quality Content?

Are you still frustrated because your website isn’t ranking as well as you would like it to or are you still trying to recover from the Panda update?

This past week Search Engine Land published a Periodic Table of SEO Ranking Factors.

As this guide is an illustration of the important factors in getting your website to the top of the SERPs, we thought it would be fun to go through each segment over the coming weeks so you can get a better grasp on how to implement this strategy.

Their SEO Ranking Guide is broken down into 4 parts:

  • On Page SEO
  • Off Page SEO
  • Violations
  • Blocking

On Page SEO are items that on your website and are within your control and include:

  • Keyword Research
  • Quality Content
  • Website Architecture
  • The quality of your HTML

Two weeks ago we published we reviewed the 7 steps of keyword research and why you should consider this as the 1st step in building a strong foundation for your Search Engine Optimization.

So in this week’s SEO Tip of the week, we will discuss content.

If you have been around SEO for any length of time I am sure that you have heard of the phrase, Content is King more times then you can count.

But what is quality content?

  • Relevant to your target audience
  • Engages the reader
  • Entertains
  • Informs
  • Entices

What is Bad Content?

  • Thin (little or no value to your users/search engines)
  • Auto generated
  • Keyword stuffed

Be real and don’t try to fool your visitors or the search engines

  • Fix your site
  • Don’t include doorway pages that are not an actual part of your website
  • Write clearly and descriptively to your audience

Tips for developing content
(More detail coming soon in our online SEO Roadmap video training series)

  • Tap into the conversation (use the power of social media such as Twitter, Facebook and RSS to discover new opportunities)
  • Survey (understand your audience intimately, the keywords they use, their concerns and pain points
  • Natural language processing (It has been shown that content that has phrases relevant to your root keyword can typically rank as much as 20% better in the SERPS.)
  • Google Eyes
  • SEO Scout
  • Write for your human visitors NOT the search engines

Certified Master SEO Instructor by the Search Engine Academy and CEO and founder of SEO Training SW.
Roy Reyer
Roy Reyer
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20th June 2011 No Comments

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