10 Tips to Build Trust in Your Website or Blog

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You only have one chance to make a first impression so if your website does not instill a sense of trust with your visitors, your online business will never be successful.

Trust can is built by a number of small actions that you can implement of your entire website, here are 10 tips I would recommend.

  1. Website Design – Make sure that your website looks professional and that it is relevant it is to the subject matter.
  2. Clear Navigation –Make your website’s navigation is easy to follow to ensure that your visitors don’t get confused.  Anything that you want a customer to see or experience should be up front and no more than two clicks away.
  3. Use Quality Content- Write your articles for human readers, not search engines. Follow the HEART rule of creating good content; Honest, Exclusive, Accurate, Relevant and Timely.
  4. Keep Your Website Current –Regularly add new content to your site that will actively engage your audience.
  5. Use Images of Trust-Piggyback off of reputable brands, if you accept credit cards use images of Mastercard, Visa, American Express on every page. If you’re a member of the Better Business Bureau use the BBB Logo.
  6. Publish Real Testimonials-Use real testimonials and third party endorsements, use real names and link to websites when possible.
  7. Publish a telephone number and real address-Your contact page should provide a e-mail form, a telephone number and a mailing address.
  8. Publish Your Guarantee and Return Policy – Consider having a 100% money-back guarantee and clearly state your refund and return policies.
  9. Only Ask for Information You Need-For example if you have an e-mail newsletter the only thing you really need is the customers e-mail address, so that is all you should request.
  10. Case Studies –Publish case studies of clients that you have helped, used your product.

The next time you visit a website ask yourself, would I trust purchasing something this site? Then ask yourself why or why not.

What are some of the items that you look for on a website when you make a buying decision?

Certified Master SEO Instructor by the Search Engine Academy and CEO and founder of SEO Training SW.
Roy Reyer
Roy Reyer
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18th May 2011 1 Comment

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