Is Your Website a Magnet?
Are the visitors to your website failing to return and perhaps making their purchases on another website? If so here are five simple SEO and Internet Marketing tips that you can implement today that will turn your website into a magnet, luring your clients back time and time again.
Most web designers will often tell you that the most important statistic for demonstrating website value is the unique visitor, however I disagree. While it’s important to draw people to your website, the real trick is to convince them to return, over and over again. Having more repeat visitors will ensure that your website is a hub for traffic not only in the short term but also for years to come.
A unique visitor, after all, could merely be browsing. They may have stumbled upon your site by accident and have no interest in returning. This does not mean a unique visitor isn’t important. A unique visitor is like a new customer, and in this regard, the onus is on the quality of your site. Repeat visitors; on the other hand, are already familiar with what your site is all about. There is no need to prove yourself to them. All that’s required is that you continue to provide the same level of product they are accustomed to. As long as you focus on maintaining repeat visitors, the unique visitors will gradually grow over time.
The Cost of Unique Versus Repeat Visitors
On average, it costs 8 times the amount too bring in a new customer than it does to retain an old one. Economics alone are reason enough to steer your business model toward retention. Furthermore, as you have an established relationship, not only is it now easier for you to conduct business, you may also see an influx of referrals. By taking care of your existing customers, they will do the marketing part for you.
Put the Customer First
Retaining customers requires more than simply putting out an attractive product. Give them as much information as you can about what you are selling. Educate them on the value of your website in an easy and concise manner. The more information a customer consumes, the more comfortable they feel about the reliability of what you are selling.
Using Email and Communicating with Clients
The best way to bring customers back is to provide them with something new. The same way businesses send out mailers and coupon books, by sending out a monthly newsletter or email notifying them of any updates or new deals will entice them to return. You can also use email or message boards as a forum to ask your customers what changes or information they would like to see on the website. In addition to feedback, you can send out basic tips and reminders, and point them to the website for more information.
The Website and Your Business
The web is critical for your business due to the fact that it’s dynamic. While business cards and brochures take months to update, a website can be updated in minutes. Clients may not be looking to purchase now, but by keeping them abreast of what you have to offer, they may come back to you when they are.
Regardless of what information you provide, some customers will simply ignore you because you are motivated to sell. What these browsers are looking for are testimonials from your other clients. Having an ample supply of positive feedback from real clients can help bring in new business while you focus on retention. By compartmentalizing your efforts in this fashion, you can create a website that will be a magnet for visitors of all kinds.
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Webinar Replay How to Increase Conversions and Traffic to Your Website
October 16th, 2014
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