Google Search Engine Optimization Starter Guide
Google has recently updated their 2010 Search Engine Optimization Starter Guide which includes basic tips to make your website more accessible to the search engines and includes several new additions such as mobile search and why you shouldn’t cloak your website.
Their new section on mobile search shadows Google’s commitment to this market and provides tips on how to build a mobile friendly website and sitemap.
The larger portion of their guide provides a basic summary about On Page Search Engine Optimization and best practices all of which we go into much more detail during our Search Engine Optimization training classes such as;
- Using keyword heavy TITLE tags, less than 7-10 words.
- Using the META DESCRIPTION tag as your Google friendly description.
- Use keywords in your ANCHOR text.
- Use English words in your URL structure.
- Have an easy-to-follow, shallow site structure.
- Create Google-friendly HTML and XML sitemaps.
If you’re new to SEO or even if you’re an old pro, you will find their guide very informative and a must read if you’re committed to your online success.
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