Competitive Analysis – SEO Recon

Competitive Analysis in Internet Marketing is an assessment of the strengths and weaknesses of your current and potential competitors which then will enable you to develop your offensive and defensive strategies.

Michael Marshall, the owner of the Search Engine Academy of North Carolina is also the creator of three SEO tools for competitive intelligence; SEO Recon, SEO Scout and SEO Sniper.

Tonight, SEO Training SW hosted a webinar with Mike, which we recorded and have available at the end of this post that you can watch.

Review of SEO Scout

Mike kicked his presentation with an overview of SEO Scout, a program that will help you identify keyword phrases and terms to improve your NLP score (Nero Linguistics Processing or sometimes referred to as Latent Symmetric Indexing)

Three of the major benefits of using SEO Scout are;

1 – To boost the relevance of your articles and website

2 – To increase your quality score with PPC, thus lowering your ad spend

3 – And to increase your article(s) relevance for better AdSense matching to increase your profits

Review of SEO Recon

One of the major benefits of using SEO Recon is to minimizing your trial and error and to enable you to start focusing on SEO factors that are particular to your niche.

Mike discussed one recent client of his that had been on the number one page of Google, but had dropped to the second page. Prior to contacting him the client tweaked a number of SEO factors for over a year that had no effect in improving their ranking

This client finally reached out to Mike and he ran a report which showed the client exactly what areas that they needed to focus on and within months they not only returned to page one status, but at an even higher ranking then they did before.

If improving your website’s ranking is important to you, then I would strongly recommend that you watch Mike’s one hour presentation.

Click here for special limited time offer on SEO Recon along with SEO Scout and SEO Snipper.

Certified Master SEO Instructor by the Search Engine Academy and CEO and founder of SEO Training SW.
Roy Reyer
Roy Reyer
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25th November 2010 8 Comments

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