Are You Pinging???
During last week’s SEO Training event in Las Vegas we had several questions from our students about what pinging your website was all about and the importance.
Basically when you ping a page on your website or your RSS feed, you are telling the search engines that you have just updated the content on your website/blog and since search engines like new and fresh content, they are more likely to come over to your new post to check it out and hopefully index it into their page(s).
This not only means that you will get more traffic to your website, but that you will get your pages indexed into the search engines quicker.
So how do you ping?
It’s very simple to ping your blog, you just need to use a service that will do it for you or set it up into the settings area of your blog to do it automatically. Let’s review some of services that you can use, many of which are free.
PingoMatic is perhaps one of the most popular free pinging services. You enter the name of your blog/website, the page that you want to ping and your RSS feed which is optional. You select the services (check all) and press the send ping button.
Pingler is the service that I choose to use. They do have a free interface, however I use their plug in on my blog and also use their scheduled pinging service to ping my important pages on a regular basis. One month of service is only $2.99!
If you have a WordPress site and you want to ping the services each time you update your posts you can either use the Pingler Plug in that I use or go to the writing settings area of your admin interface and active it. Be sure to “Update Services” on the codex (link in the area)
In Blogger go to Settings, Basic and make sure the “Let Search Engines find your blog” dropdown is set to Yes.
How often should you ping?
Each time you write a new post on your blog, update your website or you want to update Google’s cache date in their index.
If you have a static website and/or do not have an RSS feed, here is a free service that you can use, it is called HTML2RSS. Just sign up and create an RSS feed.
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