Are Keyword Rich Domain Names On Your Christmas List?

Over the past week there has been allot of debate on several of the SEO forums if keyword rich domains have become too powerful.

So the question becomes does having the keywords in your domain name give you an advantage over your competitors? In my testing and experience yes!

Let me give an example, a few weeks ago I was shopping for an accessory for my Harley Davidson motorcycle and typed in the keyword into Google, the first result was for the singular version of the keyword.com.

The website had only a few pages of content and was monetized through Google Adwords. So I thought to myself, I wonder if the plural version of this keyword was available and it was! I then checked Google’s keyword tool and discovered that there were over 2400 searches a month for this common non trademarked motorcycle accessory.

So I purchased the plural dot.com version of the keyword, outsourced nine articles, launched the new site followed by adding a few links from my network and then pinged the new site. So imagine my surprise the following week when I Googled the keyword and found that my new website had knocked off the #1 singular version.

One other advantage I have found when having keywords in your domain name is that you don’t have to sweat using targeted anchor tags when adding your website to directories that do not allow their use outside of the domain name.

Since I’ve used this same strategy for several of my local clients, as an example www.WickenburgAutoRepair.com and www.WickenburgLandcapeRock.com and have also had the same success.

In fact Matt Cutts recommends purchasing relevant keyword rich domains as gifts on Twitter.

Therefore if you run across an opportunity the snag a keyword rich domain name don’t hesitate, grab it right away

Do any of you also use this same strategy?

Certified Master SEO Instructor by the Search Engine Academy and CEO and founder of SEO Training SW.
Roy Reyer
Roy Reyer
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27th October 2010 6 Comments

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