Trigger Email Marketing Tips

In the world of internet and email marketing, we often have the need to have a predetermined “trigger” take place when a user does a certain action. With email marketing this process is called “Trigger Email Marketing.”

Trigger email marketing is an email message that is automatically sent to a member on your list when he or she completes certain predetermined action or a lack-of-action response from that member.

For example, an email could be “triggered” if a person completes an opt-in form on your website, clicks on a link in an email and becomes a “Hot Prospect,” views your video email, buys an item in your shopping cart and etc. There are numerous event-triggered actions that marketers have used to effectively increase their income.

The main purpose of trigger email marketing is to use an automated and very specific email system to increase your ROI more than a broad email campaign.

However, according to Forrester Research, fewer than 4 out of every 10 email marketers currently use trigger email marketing.

The biggest problem with trigger email marketing is having an automated email marketing system available and in place. OfficeVP has recently released a complete trigger based email and video email system. This system creates an easy and effective way to instantly increase your conversion rate and ROI.

Here are a few vital “Trigger Email Marketing” tips that will immediately help you in your campaigns

1. Understand your buying funnel

Before you begin using triggers, you need to have a firm grasp of your buying funnel. A buying funnel is an entire process of how a brand new visitor navigates your website or business throughout the entire process and through purchase.

A buying funnel will give you a solid picture of how a customer interacts from start to finish in your business. You will need to layout a path of how every user uses your site, so that you understand how they are making their buying decisions.

Here are a few buying funnel questions to ask:

“How does a user interact with my site.”

“Are your users signing up to an email list, are they buying products, which
products could you upsell or downsell to your clients.”

“How often are your users returning to your site to buy or interact with your site.”

“What other offers could you make available to your previous customers?”

“What is the main thing that my visitors need?”

“How can I provide my clients with a better buying experience?”

2. Predetermine your triggers

Trigger email marketing allows you to set predetermined events that will trigger your emails. With ecommerce websites the typical triggers will be emailing a welcome email at the completion of a purchase; if somebody abandons the shopping cart, if a credit card is declined, client’s birthday, 30 days after purchase thank you, and etc.

The main priority is to have a firm concept of what you can do to get your visitors and clients to return to your buying funnel.

3. Relevant Email

Trigger email marketing is an extremely profitable tool if it is used properly. However, if your email is not relevant to what the user needs or wants, than your triggered email is useless.

A triggered emails main priority is to enhance the users experience and to build a better customer relationship. With a triggered email you need to make sure that you use all personalization features that are available. This personalization will continue with the offer that you will link to only your website, so that they return to a relevant landing page on your website.

Get Started with Trigger Email Marketing As previously mentioned; only 40% of all email marketers use triggers. If you are currently using an email auto responder, there is no reason for you not to use triggers immediately.

It will take a little time to layout the process and to get all of the features correct, but a well run email campaign with triggers will be one of the most profitable aspects of your marketing campaigns.

30 Day Free Trial of OfficeVP Email Marketing

Certified Master SEO Instructor by the Search Engine Academy and CEO and founder of SEO Training SW.
Roy Reyer
Roy Reyer
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18th August 2010 2 Comments

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