June’s SEO Training Workshop Phoenix
Last week he hosted our two day SEO Essentials and three day Advanced hands on SEO Training Workshop in Phoenix.
The students included;
Claudia: Claudia specialty is the home décor industry and her niche is sewing workshops and training. She also has designed several blogs and websites for other clients. Claudia’s goal in attending the workshop was to better understand affiliate marketing, Internet Marketing and SEO.
David: David and his wife own an interior painting contracting company in Surprise, Az. David’s goal in attending the class was to learn local search so he could better compete in his local search.
John: John works in the telecommunications industry and earlier this year his company had a website designed that was not being indexed by the search engines and John’s goal was to learn how to optimize this website and also modernize his companies marketing efforts.
During the first two days of the SEO Essentials workshop each student was provided with their own six step “roadmap” in SEO and Internet Marketing that included keyword research for their niche(s), how to write engaging content and then optimize it for the search engines.
Then the next three days during our Advanced SEO workshop the students practiced advanced keyword research techniques and strategies, writing effective sales copy, advanced techniques in local search, how to identify themes for their keyword using NLP (Natural Language Processing), optimizing their website and campaigns for Pay-Per-Click, using Google Webmaster tools/Analytics and doing competitive research on their competitors’ websites.
On Friday the students took their final exam for Advanced SEO Certification and they all passed with flying colors.
The following are testimonials from John and David;
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