Overview of SEO

During our SEO and Internet Marketing Meetup last week I gave a sixty minute overview of Search Engine Optimization and Internet Marketing.

I began the presentation by explaining some of the more frequent terms used in SEO such as;

• SEO – Search Engine Optimization
• PPC – Pay Per Click Advertising
• SEM – Search Engine Marketing
• SMM- Social Media Marketing
• SMO – Social Media Optimization
• SERP – Search Engine Result Pages

I then explained that SEO is not a “coin toss” that in order to have a successful online presence, you need to work on both on page and off page factors and why both are equally important.
Some of the factors that go into on page optimization include:

• Your domain name
• The titles of your pages
• The title tags of your pages
• The meta description of your pages
• The meta Keywords of your pages
• H1 and H2 tags
• Bold text
• Anchor tags

We then discussed off page factors of Search Engine Optimization on the importance of obtaining inbound links from sources that included:

• Authority websites and why they were important
• Directory sites, which ones to target and which ones to avoid
• How to write and use press releases
• Article Marketing
• And why it’s important to avoid link farms and risks involved in buying links.

We then discussed usability issues and why it is important to create a website that was easy to navigate and the importance of having proper site architecture.

We also discussed issues regarding spamming the search engines and how this can get your website banned and how to report your competitors who are violating Google’s TOS and to get them de-indexed from the search engines.

I then reviewed several free and paid SEO tools that are available to optimize your websites such as Wordtracker, Market Samurai, Google’s Keyword tool and backlink reporting tools.

We then discussed why SEO was so important to market your company in that it is measurable, it has a high ROI and that many of your competitors are already doing it.

During the presentation I also answered many questions about Local Search and provided several of my tips on how to get your business and website on the top of Google’s Seven Pack.

I closed the presentation by providing a 30% limited time discount code for our SEO training workshops which we teach in Phoenix and Las Vegas.

If you’re interested in attending our next free SEO and Internet Marketing MeetUp in Phoenix, please sign up here: http://www.meetup.com/az-seo-training/ and RSVP and check out our schedule

The following video is the first ten minutes of my sixty minute presentation “Overview of SEO”.


Certified Master SEO Instructor by the Search Engine Academy and CEO and founder of SEO Training SW.
Roy Reyer
Roy Reyer
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28th March 2010 1 Comment

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